We’ve seen the numbers of dealer owned collision repair facilities shrink in recent years. Every case is different, but the smart money says that dealers rarely close a part of the business that’s acting as a profit centre.
However, the tide may be turning. Dealers are looking at collision with fresh eyes, and the drive within the industry towards greater efficiency is making the business a more attractive proposition. Today’s dealers know that profit can only be realized if the management and staff are top-notch.
Enter John Scetta, General Manager of Performance Collision & Restyling in St. Catharines, Ont. Performance Collision & Restyling is part of the Performance Auto Group, a group of dealerships representing brands such as Acura, BMW, MINI, Chrysler, Dodge Jeep, RAM, FIAT, Hyundai, EQUUS, Lexus, Toyota, Scion, Mercedes-Benz, Sprinter and smart. The group is celebrating its 50th anniversary this year. The collision business has been part of the group for the last 42 years.